樂活 / Lohas: A case of cross-cultural morphing

Although Lohas is the consumer-friendly soft-sell version of social and environmental responsible living, the Chinese 樂活 often completely ditches the pesky environmental consciousness usually attached to the Lohas mindset. Although dedicated Chinese Lohas/樂活 sites still attach some importance to green consumption and living, when referred to by more mainstream media, especially lifestyle product advertisers, the [...]