Traditional Chinese
A highly focused Chinese-language marketing web site that serves as an easy-to-use guide to CMP's worldwide publications, online offerings and media services.
As many of the world's top technology firms and IT manufacturers are headquartered in Taiwan, Hong Kong and China, CMP United Business Media sought to increase ad sales for its worldwide publications and online media by increasing its marketing to reach this untapped market of internationally focused, Chinese-speaking advertisers. Thus, the Chinese site acts as a convenient guide for local media buyers and advertisers to quickly understand each of CMP's publications and their content and audience focus.
We worked with this multinational client to create the appropriate content structure and adapt existing English text content for localization into Traditional Chinese, further adapting the Chinese content to create even more focused messages. From the final content structure, Pristine's graphic designers created localized interfaces that were similar to CMP's global web site design, while also incorporating new design elements to satisfy local design preferences.