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Language, Knowledge, Power -- Communicating in the world's language to transcend cultural barriers.
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Lingo Lab

Lingolab MBA Search

OBJECTIVES

Create a member-based, interactive, multilingual website with personalized and community-oriented services

LANGUAGES

RESULT

APPROACH

Applying for MBA study can be complicated and stressful, especially when English isn't your first language. Lingolab was developed as an MBA Search Site, with resources to research, compare and keep track of applications.

Lingolab was the brainchild of Lingolab Multimedia, an Internet startup company focused on launching a series of education-related web sites targeting the online Chinese-speaking community.

Available in English, Traditional Chinese and Simplified Chinese, the site has unique session tracking features for personalizing content and creating dynamic links across all three language versions.

Lingolab Multimedia didn't want to miss the window of opportunity in this lucrative online market area. Pristine helped the company founders, backed with seed capital from investors, to get their project off the ground in record time. From concept to planning, to content management system development, data entry, interface design, and final site testing, Lingolab went live in 12 weeks.

All text content elements on the MBA Search site can be updated through a web-based content management interface that Pristine developed specially for the Lingolab Multimedia content team.

By streamlining and automating the content generation process, the quality of the content and design of the site is more easily controlled and user experience more consistent, and data more easily repackaged and presented for different purposes

SERVICES