- belonging to the earliest period or state
- not spoiled, corrupted, or polluted (as by civilization)
- fresh and clean, as, or as if, new
Our name contains shades of all these meanings.
The Chinese name, 精粹 (jing1 cui4), was chosen from a group of characters describing the qualities of a good translation. Simply, they can mean pure and refined, but further they embody the sense of the spirit, the essence.
Over the years, these qualities reflected in our name have informed every step of our evolution as a company. This is as true today for the translation services Pristine Communications still provides, as well as for the more comprehensive integrated solutions we have developed to help our clients succeed in a multilingual and connected world.